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Marketing is one of the best methods in which companies can help themselves to grow your business in the global market.  In the Today Era, every company knows the importance of marketing that is willing to increase their productivity and business levels.  Throughout the year, every company spends millions of dollars on their marketing strategies and make sure that they have devised the best possible strategies which help them to increase their chances to get more success in their business. But this thing has changed recent years, companies to adopt new plans and methods which divert from the traditional way of marketing and move towards digital marketing.

Time has changed; digital marketing is getting more popular and bringing more potential value to the companies. Digital marketing brings more scopes and opportunities to the company of every size and scale to reach new heights. Over the years, traditional marketing has declined and digital marketing has started to take place. Let’s we have a look at the difference between traditional marketing and digital marketing.

Traditional Marketing; Advantage & Disadvantages

Traditional marketing is the method of employing different strategies and marketing medium such as business cards, print ads in different newspaper or magazines, poster etc.  TV Commercial or radio broadcasts are also a traditional way of marketing. Before the world of internet, these methods were considered the best way of marketing a company. This method of marketing depends upon how people took these mediums of marketing and responded to them. These marketing techniques are not obsolete, new methods have risen and therefore digital marketing has become more popular.

If we talk about drawback of Traditional marketing, this is very difficult, sometimes even impossible, to measure the results achieved by applying this method. Another drawback is that it is more expensive than digital marketing, but probably the greatest obstacle is its inability to interact with the audience, which is in complete contrast with the habits of modern people. In the traditional marketing, People no longer want to be simply exposed to information, but actually, want to interact with the source of such information.

Digital Marketing (New Generation of Marketing): Advantages & Disadvantages

Digital marketing is the new generation of marketing for the companies who want to expand their business or services to reach out for more customers. Digital marketing includes various techniques are Blogs, Youtube videos, online ads, mobile apps, social media, and others.  “Digital marketing” or ‘Online Marketing” uses the latest technologies and different means of communication which the people use on a regular basis most importantly the devices which have internet access.  In Digital marketing, email marketing and advertising are also brilliant ways by which you can adopt a company digital marketing strategies to expand your business. Social media marketing or search engine optimization is also a very integral part of digital marketing.

Digital marketing is not flawless. For example, this type of marketing only targets those who use digital devices and there are still many people who don’t, which mean they can’t be contacted using digital tools. If people start posting negative comments Businesses might have their reputation destroyed in a matter of minutes. Even if such comments are purely malicious and unfounded, the damage they can do can be irreparable.

Conclusion:

So, you can choose digital marketing over traditional means of marketing. But the drawbacks and other aspects of this kind of marketing should be considered and only after rigorous planning should they be implemented in real life. By the above in this blog, you can clearly understand the difference between Traditional & Digital Marketing and which one is best for your business.

Digital Marketing is getting quicker and more competitive as marketers look at ways to appeal to ever more fickle customers. As 2019 trends, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time that could have dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many digital marketing strategies that are evolving in the current high-tech, inter-connected era ad business now need to use them to succeed in their efforts because that worked for you last year but may not work this year. Here we are providing the top digital marketing Trends that will Own 2019.

Artificial Intelligence;

Artificial Intelligence can analyze consumer behavior and search patterns, utilizing data from Social Media Platforms and blog posts to help businesses understand how users and customer find their product or services.  Let’s take an example- Facebook Messenger bots- can help you automate and optimize your customer service. AI also offers information and tips to users by getting into conversations.

Programmatic Advertising:

In this advertising, we use Artificial Intelligence to automate Ad buying so you can target more specific audiences.  This type of advertising is much more efficient and fast, which means higher conversions and lower customer acquisitions costs.

Chat bots :                         

It is an important part of digital marketing in 2019.

This Artificial Intelligence-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.  There are various customers prefer interacting with Chat bots as responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating a repetitive task – which means you can focus on more important work.

Personalization

To be stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. This trend have the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, Ninety Sex percentage of digital marketers believes that personalization advances customer relationships.

Video Marketing

Below we are provided the numbers which show the importance of incorporating video into your digital marketing strategy in 2019:

• 70% of consumers say that they have shared a brand’s video.
• 72% of businesses say video has improved their conversion rate.
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
• 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

And don’t just think only YouTube. To get the higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.

Are you looking for Top Social Media Tools to Track your Brand? In this article, you can get the six important tools of social media by which you can track your brand or business. In recent years, Social Media Learning has been a major marketing strategy, but primarily for larger brands. Today, it is no secret that Social Media is very powerful tools that can you help to expand your brands or products. So, whether you like or not social media platforms like Facebook, LinkedIn, Tumblr, Pinterest, Twitter, Reddit, Stumbleupon, etc. but those are very helpful for promoting your business.

Today, things have been changed. Tools have not only become more affordable, but the number of active social media users has grown tremendously, almost a faster rate than user getting the new mobile phone. According to the new statics, almost 74% of internet users can be reached by blogs and social media. This is an incredible number of people and numbers of them are providing information with insights and promotions how they can win over more customers. So, understanding and monitoring of social media are one of the best methods by which brands can build their reputation online and achieve real success within the social media marketplace.

When looking for a Social Media Monitoring Tool, it’s always better to try a couple of them and choose the right tools for promoting the brand through Social Media Platforms. Here we are listed below important tools for Social Media Monitoring.

HootSuite:

Hootsuite is one of the most important tools for Social Media Monitoring which covers various social media networking sites like Facebook, Twitter, LinkedIn, WordPress and others. The weekly analytics report and well-integrated team management facility allows users to delegate tasks and send private messages which are highly useful for social media branding.

Google Analytics:

Google Analytics is another social media monitoring tool that will help you find out which social networks are referring traffic to your site. This social media monitoring tool will also help you find out the conversion rate for your website as well. Aside from finding out general traffic and social activity, this tool can also help you find out specific data through Google’s URL builder and create goal tracking to see the conversion rate of each page in your website. This will enable you to see which traffic source converts best.

Cyfe;

Cyfe is ideal tool that allows brands to create their own customized dashboard. It has a number of pre-built widgets for social media platforms like Google+, Facebook and Twitter. Further, Cyfe allows customers to track their emails and marketing campaigns as well. This tool is however not completely free and unlimited usage requires a fee of USD19/month.

Social Mention:

Social Mention is a very popular tool among social media enthusiasts; which monitors more than 100 social media sites. This Social Monitoring Tool is one of the best free listening tools in the market, it analyses data under four categories namely strength, sentiment, passion and reaches. As a result, the data collected is comprehensive and detailed.

Oktopost:

Oktopost makes it easier for brands to track the progress of each campaign, rather than relying on metrics or statistics of individual social messages. There are numerous other features in the tool but the biggest advantage of Oktopost is that it allows brands to see how well their campaigns are performing at a glance and which networks are driving results.

Keyhole:

Keyhole does all the basic reporting and monitoring of social media activity which allows you to not only search for influencers but pull reports on their activity. Today, you can’t really get much insight from another person or competitors’ social media data. But, Keyhole Social Media Monitoring toll will allow you to attach certain accounts that you want to gain data access to, so you can see how influential these influencers and their campaigns are.