When you believe you have begun to comprehend the Google Algorithm, Google will soon surprise you by releasing a new update. This time, they’ve changed the indexing to “passage indexing.” The more you read about it, the clearer it will become.
What exactly is the Passage Indexing?
Passage indexing is a new Google algorithm update that retrieves particular passages from page depending on the user’s search query in the search engine.
For instance, if you have created a long post on the topic of organic research and have a separate passage on each of the organic research methodologies, Google will now rank the specific passage of the content that fits the search query from the page.
Google’s official statement says that the Passage Index allows search algorithms to analyze the meaning of content within a page at a detailed level.
However, there is no reason to be concerned about this alteration. It is not necessary to make modifications to the content of your website. Google claims that it will affect 7% of search queries. If your page currently ranks well, passage indexing may have little effect on your site.
What influence does passive indexing have on SEO?
SEO has a small effect on passive indexing. However, we believe that indexing is a boon to increasing traffic. Longer content will rank higher for more keywords than shorter content and articles.
So, start generating lengthier content now that Google is ready to assist its users. E-commerce sites with little or no content are less likely to experience a change in Google ranking.
Long-tail keywords are more likely to evoke passage indexing, so include phrases and longer sentences in your content.
This also suggests that SEOs can shift their attention away from keywords and focus more on topic-related searches.
The Passage Index requires websites to investigate and respond to the issues faced by users.
Analyzing the content and importance of each paragraph is no longer a difficult challenge for Google’s Language Processing Algorithm (BERT).
