Month: September 2022

Every industry recognizes the value of having a mobile-friendly website for their company in 2022. More people access the internet globally via mobile and desktop devices. Further statistics demonstrate the significance of having a mobile-friendly website.  

We won’t go into the specifics of why having a responsive website design for your company is essential here.  

The main objective of this blog is to explain and help readers understand some very basic but crucial design guidelines that must be followed in order to build a successful mobile-friendly website. 

• Keep Navigation Simple 

Think of this as continuing the trend of having a simple mobile website design.  

You cannot anticipate customers to navigate through a lengthy menu or click through to numerous sub-menus on a mobile device or tablet. Simply put, there isn’t enough room on the screen to absorb everything. 

For convenience of use, you should have only one sub-menu under each menu category. Be sure to put your most crucial pages at the top. 

• Precise Form Types 

Users are not motivated to fill out endless fields of data while completing contact forms on mobile devices. In those circumstances, they’ll probably choose a desktop computer or laptop. Because of this, it’s crucial that you only request information that is required to complete the work. 

A/B testing works well with forms because you can remove one or more fields, change the design, experiment with the CTA, and determine which forms have the highest completion rates.  

Always place your important calls to action where consumers will see them because it can be simple for mobile users to miss certain UI elements. 

Calls to action are a crucial component of any website design, but they are crucial on mobile. Make it as simple to find as possible with CTAs placed in the most beneficial areas since mobile visitors, as opposed to their desktop counterparts, often have more of a notion of what they’re searching for when they come to your website. 

• Make Easy Searching 

Search should be one of the first things mobile consumers encounter on your website since people who are looking for specific information frequently utilize it. Utilizing an open text field on your homepage, place your website search towards the top. 

Customers who have a specific goal in mind when visiting a website are less likely to fumble through vague menus or read through endless product pages. Because of this, it’s even more crucial that the top page of your search results contains exactly what the user is looking for. 

• Check Fonts and Colors 

Another factor that is crucial regardless of the platform you are designing for is legibility. You should always adhere to the accepted standards for font size, font selection, line height, longer paragraphs, etc. 

Designing a mobile website with text that is too small to see on a mobile device is one of the worst things you can do. Users shouldn’t have to zoom in to read any text on your website, especially your navigational text. 

To Conclude… 

Creating a mobile-friendly website based on user-centric design principles helps to improve the mobile experience. So, if you want to revamp your existing mobile website design or want to create and optimize entirely new mobile websites. Our team of graphic designers can help. Learn more by getting in touch with us at our official website. 

If you run a business and want to find a way to store your applications, you are wondering what platform you must choose. Choosing the right platform is crucial if you like to get the most for your business. 

Most people choose Azure because they want an application service upon which they can rely, allowing them to get many advantages that improve their business. You need to understand that you should pick a standard cloud service or go with Azure. Explore the advantages of both before you move forward so that you can reach your goals. 

Azure Cloud Service VS Web App 

Choose Azure services if you want results on which you can rely upon. Azure provides a lot of benefits you want to explore before making your final decision. When you pick Azure, you will get split testing features that let you see what approach is better for your dream business. 

Azure Cloud Services 

Azure services are the best solution when you require cloud services upon which you can rely. With this, you host your web apps and other services on one of Microsoft’s remote servers. This comes with a lot of benefits over standard cloud-computing solutions. 

Web Apps 

Web apps are also a better solution when you require a high-quality website. Azure’s web solutions ensure that your requirements are met every step of the way. You will get your website up in no time, and be thrilled by the outcomes. The right web application service ensures your site loads quickly and without any problems. 

If you don’t want to turn clients away, you must maintain a professional image. A slow website can cause people to lose interest and go to another site. High-quality web service makes sure that you will never face any issues. 

You may have trouble knowing the difference between Azure cloud services and web applications. A cloud service deploys mobile interfaces and web applications to Azure servers. If you don’t understand how to implement your services, a cloud service will be the best solution for which you have been looking. You will recognize that you are doing the right thing when you see the outcome. 

Conclusion 

If you need a quality company on which you can rely with your web services. Milkyway Infotech will stand with you and learn about the type of cloud service you require to get your business on track. 

We make sure that your server has what it takes to handle any project on which you work. you won’t have any issues moving forward once you outsource our supportive team of professionals. Our team of experts is glad to have the chance to work with you, and we will have your back from start to end. 

The software development world intertwined now is with virtually the whole of the business sphere, and now living in a complex landscape. Here’s your starting point to know it. 

This blog is part of our Software Development Series, in which we take a glance at the current state of the development industry. Our main objective is to discuss new trends, paradigms, and tools, as well as share suggestions and recommendations to improve the software development process and approaches, to better fit future demands. 

Things to Keep in Mind: 

1.Internal Movements Forces Adaptation 

Software development companies are not only affected by what’s happening around them in the world. Some of the changes that we are seeing now come from inside the software industry itself. Few of them were emerging before the pandemic, so we are witnessing how they are connecting themselves as standards. 

In those circumstances, no-code/low-code platforms are welcome, as they are a low-cost development solution that can relieve experienced developers from having to do more basic stuff. We can also say the same about AI, which is now making its way into the software development world. AI-powered assistants are becoming common, and while their performance is still stiff, they are improving profoundly month after month. That way, AI-powered assistants are seeping into every development task, from writing the code to running tests themselves. 

All of the above is not enough, there is the neverending evolution of programming languages and tools that bind the developers to keep their training sharp/risk losing abilities to work in the highly competitive world. Some internal factors affect software development in 2022, so software developers and companies alike are facing huge challenges. 

2.External Factors Reshaping Software Development 

We have mentioned the pandemic as a big reformer for the software development industry, likely the most apparent external factor influencing today’s landscape. We might be far from understanding all the outcomes of COVID-19 but the clearest ones for all industries relate to the workforce. 

But that is not enough. Other pandemic-related advances include the shift in customers’ attitudes toward work, mainly focused on the talent shortage and personal aspirations that deepened as a conclusion of the Great Resignation. People have switched the way they see their relationship with work, so they are either devoting themselves to new activities or pushing companies to adapt to their requirements. 

All of these challenges affect the software development sector, forcing the businesses and technology companies that depend on them to be on a continuous adaptation operation to better weather the surprising disruptions (both minor and major) that creep up every day. Building resilience has become a must for the software development industry, which means development companies have to change their strategies and proceedings to become more agile. 

3.Gateway to Understand the Industry 

The complexity of today’s landscape is what drove us to write this article about software development. At Milkyway Infotech, we do our best to stay ahead of the latest trends and technologies, but we also know that doing that is not sufficient. We have to share our knowledge with the software development industry. 

In the End 

It is the reason why we are starting this series of articles: Our main objective is to shed light on some of the topics that are affecting software development in 2022. By doing this, we are helping you to navigate the intricacies of an industry that is constantly changing. Consider this blog as a gateway to a better understanding of the IT industry which, in turn, will serve you as a guide to take benefit of what the IT industry has to offer. 

A multi-regional website has different kinds of versions that are explicitly made for targeting people in various countries and a multilingual website is a site that provides its content in more than one language. So similarly, multi-regional SEO is the practice of making optimized web content made to specifically target various geographical areas while multilingual SEO is the best practice of creating optimized website content in a wide variety of languages. These two strategies involve whole new aspects and strategies of digital marketing, PPC, and content because they often overlap due to relations between languages and geographies. 

Great Multi-regional and Multilingual SEO Strategy 

Firstly, you should check out the exact regions that you want to target. Then you should decide which languages to provide to these regions. Some regions may need more than one language. These are the most critical steps because the project will depend on these decisions. 

URL Structure and Domain 

After determining the regions and languages you want to target, you are required to formulate a strategy for your domain and URL structure. One of the major challenges of multilingual sites is the possibility of duplicate content. If the duplicate content shows within many URLs, it can de-index pages and even lead to lowered rankings. To avoid such the same content penalties, search engines suggest that we use geo-targeting indicators/dedicated language within our URLs to make it easier for them to understand that information. When it comes to URL structures, you have some options to choose from. 

Importance of Server Location 

Server location used to be a big deal when it comes to search engine optimization. Up to a certain point, search engines used the server’s location to determine the geotargeting information and data of a website. However, it is not the case anymore. Hosting servers have expanded their business across the countries from where they originated. Modern hosting giants in the industry have servers across various countries, and website owners do not have the option to ask for various server locations. This caused Google to give less importance to the location of servers for your SEO. It is not considered an important factor any more. 

Hreflang Annotation 

The Hreflang annotation is commonly used to help search engines to understand which URLs should be sent to which users based on location data and language. It is very useful when you have various versions of the content in multiple languages, and can also use them separately to target separate locations, letting visitors consume your web content in their preferred language. It can be helpful to eCommerce stores operating in different countries. Using such tags, the site presents the prices of the listed products to the users in their currencies.  

Shared Database in CMS 

A content management system allows you to configure your site with various domains or subdomains using the same database. This way, when you update an essential feature on a page you do so for all the versions of the website. Using a CMS makes the job of multi-regional and multilingual website SEO significantly easier. Most of the leading CMS platforms such as Drupal, WordPress, Magento, Laravel, etc. have inbuilt support for websites that need a multilingual SEO structure.  

Translate Content 

You should translate your web content into the languages that you have chosen to target. While tools like Google Translator and other automatic translators tools have seen upgrades over the recent years, they are still good as genuine human translators. Some time ago, these tools were able to create content that can be used for marketing. it does not make sense to use them for your website. They are rarely accurate and can cause damage to your website’s user experience. 

Conclusion 

Implementing a successful multilingual and multi-regional SEO strategy is a difficult task for SEO agencies. Creating Multilingual and Multi-regional Websites that offer a positive user experience not only directly impacts your website conversions but also helps tremendously when it comes to the SERP performance of your website. The more people spend time on your website, the more likely Google is to rank your site much higher on their search results page. And achieving this is the main purpose of SEO.