Tag: seo service

The topmost priority of every business now is to appear on the first page of search engine result pages. If this isn’t happening for your business, it’s high time you did something about it. The solution lies in SEO (search engine optimization). 

By following a few tips, you can easily improve your website’s visibility for searches that matter to your business. 

Here are ten SEO tips to make your task easier.

1. Voice search optimization:

Voice search is gaining popularity by leaps and bounds. Google gives greater preference to voice-optimized websites as voice searches enhance user experience. So SEO strategies need to keep this in mind and take the following steps.

• Choose the right keywords
• Create content that’s relevant for your users (persona-based approach)
• Your search pages should be able to answer questions because voice searches often begin their queries with ‘what,’ ‘how,’ ‘why,’ ‘when.’
• Your website must load fast for top rankings in Google.

2. Mobile optimization:

Mobile-friendly websites rank better in Google than those that are not. It is expected that by 2025, around 80% of the users would access the internet on their smartphones. For high rankings, therefore, you need to ensure that your site is mobile-friendly.    

3. Google’s EAT Principle:

Content quality is now an essential ranking factor in Google’s search engine result pages (SERPs). Google judges content quality as per their EAT (expertise, authoritativeness, and trustworthiness) principle. The content that fulfills these criteria better will rank higher. It uses various algorithms, such as Google Panda, RankBrain, to deliver the best results to its users. So you need to ensure that your content fulfills Google’s EAT principle.

4. Featured snippet:

Featured snippets are those pages that appear on the top portion of Google’s SERPs. They help Google in providing quick answers to its users. For SEO experts, this is a great opportunity worth capitalizing on, as it enables low-ranking search pages to jump to the top without much effort. Here are a few ways to optimize featured snippets.

• Organize your content in a structured manner.
• One article should be able to answer several similar questions.
• Create answers with tables.
• Insert dedicated headings to answer featured snippets like, “Is white butter healthy?

5. Image optimization:

Image optimization now plays a vital role in search engine rankings. Having optimized images in your content improves your rankings and enhances engagement and helps your page appear in search engines’ image carousels. So you must take the following steps.

• Use high-quality, relevant images with a suitable label for the image file. 
• Add images to your site map, as it helps the crawlers to crawl easily.
• Add alt tags to enable the crawlers to classify the images easily.

6. Semantically related keywords:

Semantically related keywords have a stronger impact on search engine rankings. They help your search page show up more often. For example, for the keyword ‘monument,’ semantically related keywords could be historical places and antiquities. To select the most appropriate keywords, see below.  

• Optimize content with a topic cluster instead of targeting keywords alone.
• Go for structured data and choose your semantic keywords. 
• You can use the comprehensive keyword tool also.

7. Building quality links:

Building quality links helps in boosting your rankings. For a successful long-term SEO strategy, you must focus on them. Here are some ways.

• Get back links from relevant and authoritative web pages. 
• Regular promotion of your content on social media. 
• Influencer marketing and guest blogging.
• Use online forums to reach your target audience.
• Offer your content to the target audience.

8.  Local search listings:

To market your products to specific location-based customers, you must focus on optimizing local SEO. It will boost engagement and conversions, as it is more meaningful for local audiences. Google bases its local results on relevance, distance, and prominence. So you need to ensure that your NAP (name, address, phone number) details are correct and consistent.

9. Improved user experience (UX):

UX is now an important ranking factor for Google and your SEO strategies must keep this in mind. Here are some methods.

• Simplify your site’s navigation.
• Improve UX design for SEO-friendly layouts [e.g., easy-to-understand content; images and videos wherever possible, the wise use of CTAs (call to actions)].
• Optimize for site load speed and mobile-responsive design.

10. Schema markup:

Schema markups are micro data inserted into the website to help Google return relevant results to searchers. They play a significant role in helping sites achieve higher rankings in SERPs. A few examples of schema markup are:

• Ratings and reviews.
• Image thumbnails.
• Product availability.
• Site links.

We hope you find the above information useful. In case you need any help in SEO, do let us know. We would love to assist you. 

Are you confused that despite posting trending content why you are unable to rank on SERP? Are you amazed that you are making a decent amount of sales but are unable to reach out to new audiences because your content is ranking anywhere? This could be because of high bounce rate of your website. It is completely normal for a popular website with loyal customers and a decent goodwill.

1. Readability
One of the most common reasons for bounce rate on your website is usually induced because of the readability of your content. Unless, you are targeting a highly educated audience with advanced English, preparing content with difficult vocabulary. Most people today use search engines like Google today mostly to ask a question and solve their queries. They obviously expect a simple solution to do that. By using advanced level language you scare your viewers into thinking that the answer they are looking is very complex that demotivates them to look for it at all.

2. Presentation
Remember when you were a kid and how you were only drawn to books with images, well this preference doesn’t change. Visual content tends to attract more viewers online. It also helps in giving users a hint about the essence of the content.

3. Avoid Pop-ups
No users like to get redirected to another website or see pop-ups while surfing the internet. In a survey, it was discovered 70% people instantly close the websites that generated pop-ups despite being interested in the content present on that website.

4. Make compelling Call-to-action
The main aim of content creation is to boost the conversion rate. After all, the main goal of any business is to create more sales, right? So, it’s important that you add clear and compelling call-to-action everywhere in your content.

5. Use Keywords Smartly
A keyword is an amazing SEO trick which if used efficiently lands you straight on the first few pages of SERP. You can increase the online visibility of your website by using high volume inducing keywords which will automatically boost towards pushing you at a higher Google ranking.

6. Increase the Quality of your content
Try to make your content ask informational as possible. Not only does knowledge based content attract more readers, it also gets a good ranking on the Google search engine. Content is a long-term investment which can turn your brand into a reliable source of information for your audience.

Conclusion
High Bounce Rate is a bigger issue that most people realize which should be sorted before it can do any damage to your website. The good thing about online marketing is that it allows users to track down these issues and loopholes.

To learn more about digital marketing and its hacks go to our official blog.

The infamous trending section on Facebook is getting removed by the social media giant. It seems like whenever anyone takes the name of Facebook, it’s usually to drag the company over its endless social media scandals.

Mark Zuckerberg seems completely clueless about what his users need. With competition coming into the picture, Facebook drowned faster than an infant. Sure, Facebook was the biggest giant in the market when it was launched but today it has come crashing down from that position.

“Trending” Section

This section was initially launched in 2014. The purpose of the section was to provide users with all the popular or significant moments around the world. The idea was criticized as it seemed a lot similar to Twitter’s discover section.

In a survey it was also found that not many people were interacting with the feature. So, Facebook decided to get rid of the system altogether.

“Today In’”

Don’t worry if you were amongst the few people who used the trending section, as Facebook is launching a Breaking News Label that allows users to get acquainted with all the significant headlines in the world. Facebook is also testing another section ‘Today In’ which also fills similar feature to providing information to the people.

Video in Watch – Facebook also plans on launching a feature in the United States of America called ‘Facebook Watch’. This will feature live coverage of daily news going around in the USA.

Facebook the Copy Cat of All Social Media Websites

• Facebook stole trending section from Twitter.
• The story feature was stolen from Instagram.
• Later, Facebook also went and copied Snapchat’s Filters .

Now, obviously we assume that Facebook started off these popular features from these different apps to attract their audience. But sadly this backfired on the company as more and more people started criticizing the company, accusing it for its unoriginality. The said apps also participated in the criticizing chain mocking the former social media website of saving its honor.

Conclusion
It seems like Facebook is desperately trying hard to make things rights for its users. But I don’t think these amends are going in the right direction as people don’t seem buzzed about it at all. Facebook is in desperate need to come up with creative unique ideas. Since last year it seems like developers at Facebook are running away from hard work. We hope that Facebook becomes safe and original again, or it will soon die like Orkut.