Marketing is one of the best methods in which companies can help themselves to grow your business in the global market.  In the Today Era, every company knows the importance of marketing that is willing to increase their productivity and business levels.  Throughout the year, every company spends millions of dollars on their marketing strategies and make sure that they have devised the best possible strategies which help them to increase their chances to get more success in their business. But this thing has changed recent years, companies to adopt new plans and methods which divert from the traditional way of marketing and move towards digital marketing.

Time has changed; digital marketing is getting more popular and bringing more potential value to the companies. Digital marketing brings more scopes and opportunities to the company of every size and scale to reach new heights. Over the years, traditional marketing has declined and digital marketing has started to take place. Let’s we have a look at the difference between traditional marketing and digital marketing.

Traditional Marketing; Advantage & Disadvantages

Traditional marketing is the method of employing different strategies and marketing medium such as business cards, print ads in different newspaper or magazines, poster etc.  TV Commercial or radio broadcasts are also a traditional way of marketing. Before the world of internet, these methods were considered the best way of marketing a company. This method of marketing depends upon how people took these mediums of marketing and responded to them. These marketing techniques are not obsolete, new methods have risen and therefore digital marketing has become more popular.

If we talk about drawback of Traditional marketing, this is very difficult, sometimes even impossible, to measure the results achieved by applying this method. Another drawback is that it is more expensive than digital marketing, but probably the greatest obstacle is its inability to interact with the audience, which is in complete contrast with the habits of modern people. In the traditional marketing, People no longer want to be simply exposed to information, but actually, want to interact with the source of such information.

Digital Marketing (New Generation of Marketing): Advantages & Disadvantages

Digital marketing is the new generation of marketing for the companies who want to expand their business or services to reach out for more customers. Digital marketing includes various techniques are Blogs, Youtube videos, online ads, mobile apps, social media, and others.  “Digital marketing” or ‘Online Marketing” uses the latest technologies and different means of communication which the people use on a regular basis most importantly the devices which have internet access.  In Digital marketing, email marketing and advertising are also brilliant ways by which you can adopt a company digital marketing strategies to expand your business. Social media marketing or search engine optimization is also a very integral part of digital marketing.

Digital marketing is not flawless. For example, this type of marketing only targets those who use digital devices and there are still many people who don’t, which mean they can’t be contacted using digital tools. If people start posting negative comments Businesses might have their reputation destroyed in a matter of minutes. Even if such comments are purely malicious and unfounded, the damage they can do can be irreparable.

Conclusion:

So, you can choose digital marketing over traditional means of marketing. But the drawbacks and other aspects of this kind of marketing should be considered and only after rigorous planning should they be implemented in real life. By the above in this blog, you can clearly understand the difference between Traditional & Digital Marketing and which one is best for your business.

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