Keeping track of the user’s action and sales conversion becomes easy with Google Ads Tracking and Conversion tool. Conversions from Google Ads and advertising campaigns can be easily analyzed and measured without any type of specific knowledge of programming. Conversion Tracking is one of the most important and robust tools in Google Ads that help you identify how good lead generation and sales are improving on your respective ad campaigns. 

It can be easily done using Google tag Manager. One can easily use Google Ads conversion tracking tool as it helps businesses to track the actions of their prospective users whether they are clicking on their ads or campaigns or not. 

Once the Google Ads conversion tracking is set up completely, you will be able to see and check which ads and Google ads campaign is generating more sales on your digital platform. 

The process of conversion will get done once the user performs some action on your running campaign or ads and view the respective display network like purchasing a product, creating an account for an email list, downloading and installing a mobile application etc. The Conversion tracking gives key insights into all the actions of the users once they click a particular ad. 

With Google Ads conversion tracking, you can easily keep track of your prospective visitors to your website related to their call of action, purchasing a product and more. It offers various conversion trackers for several ways to the reactions of your customers. 

Benefits of Conversion Tracking Tool from Google Ads

Conversion Tracking tool will give you data related to sales, downloads, email sign-ups and other important actions for your particular business. The data conversion tracking tool enables you to check which area of your ads are working and which needs further improvement. So, in this way, you can easily optimize your ad texts, keywords, and bids as per the requirements.  

A conversion usually happens once the customer made a perfect purchase or relevant action using your website, sign-ups for the particular newsletter, fill out an online survey, download apps, calls or phone numbers, whitepapers and much more. Once you have detected what customer actions you like to track as your conversions into sales, it takes just a few easy steps to follow for running and tracking up your Google ads or any campaign. 

Sources of Conversion

1. Webpage
2. Call on-site
3. App Download

---