Tag: Social Media Marketing

Digital Marketing via Instagram

Social Media has become a crucial part of digital marketing, which currently consists of thousands of influencers’ bloggers and social media celebrities. We are sure you might have seen several pages on Instagram selling clothes, jewelry, or any other form of a lifestyle product. So, today we are here to help your business make some extra sales. If you are one of these social media brands then this article is definitely for you.

7 Tips to Use while doing digital Marketing for Instagram

Regular Posting

It is necessary for the users to get regular with their posting on Instagram. There are several applications online that help users in tracking their followers, likes and engagement response. There are even applications that help users into track the time when their followers are most active which helps them in getting more visibility and likes.

Influencer Marketing

Celebrities and Influencers have been used by brands to promoting brands since the beginning of time. By using a celebrity on social media, you instantly boost your traffic as the influence already holds an active and a good image and fan base in the market.

Appealing Content

Instagram is an image-oriented platform, so it is natural that in order to gain the attention of users here, brands have to put a little extra effort in the whole composition of their images. This includes the product itself, the background, camera quality and lightening etc. A few surveys have also reported that videos had a higher engagement ratio then images, so use this information for more views and likes.

Use Hashtags

In order to reach out to a bigger audience that relates to your content then just use hashtags. Instagram provides a better Hashtag system in its interface, in which it reflects its popularity showing the numbers by listing it next to the hashtag. 

Use Tagging

There is always a good chance that you might get noticed by a celebrity who might fall in love with the products that you are selling. So, use tags to reach out to your favorite celebrity or at least their fans.

Stay Relevant

One of the key elements of promoting and staying content relevant online is by talking about trending topics. If you are selling ethnic clothes, then you might want to promote your clothes which are currently popular amongst celebrities as it is likely that several people out there might be looking for the same fashion attire.

Call-to-Action

Now that you have learned about how you can effectively promote your content, it’s time for you to direct your audience to your website. On Instagram users can only provide their website link in the Account bio, so make sure to make it catchy, intriguing and precise.  

Conclusion

Social Media marketing is simply based on strategy and planning. Instagram is solely based on image sharing, so ensure to put a lot of effort and thought in the way you promote your content in your account.

What is Digital Marketing Future of Advertising in India?

Ever since the introduction of Jio in the market last year, India has seen a hike in its internet users and usage consumption, thanks to Jio’s economical data plan, which was initially released with a free usage membership. This revolution saw an instant boost in the popularization of digital marketing in the country. Today Digital Marketing has become one of the best career options for young candidates, which has higher job openings than its supply.

5 Reasons why Digital Marketing is the Future of Advertising in India

1. Pocket-Friendly

Unlike traditional marketing options under which demanded a good amount of investment, capital resources and funds to kick start. Starting a business online only require the users to set up a website with a vision. Obviously, there are other elements of digital marketing involved in it. However, setting up a business online is way cheaper than setting it up offline.  

Today one click is enough to promote any product within seconds. Digital Marketing has given people the strength to become a viral hit with their talent or uniqueness. Using digital marketing users can promote their brand or their products organically without spending a single penny.

2. Job Opportunities

Digital Marketing has also created a lot of demand of employees in the market, acting as a ray of hope for youth in the country. Currently, the supply of these candidates is way lower than its demand. It also promotes the integration of freelancers and independent entrepreneurs, who can use the power worldwide web to explore their market and spread their wings. Digital Marketing Managers and expertise today have a higher package than most IT departments.

3. Knowledge & Information

There is no doubt about the fact as to why the internet is so popular. It delivers every single ounce of information to the user that they require, be it navigation, theoretical or learning any art form etc. Today people use the internet to seek knowledge. And this information is drafted by companies, who understand this concept.  

4. Everyone is Online

Today literally everyone is online, making it easier for businesses to reach out to their targeted audience. Unlike Television or print advertising, digital ads have a higher ratio of reaching to your targeted audience because of Google Algorithm.  

5. Analytics and Performance Tracking

Digital Marketing modules help businesses and website in tracking down their performance, which helps them in analyzing their audience responses to each of their product and blog piece. Digital Marketing allows businesses to reflect on their performance.