Tag: Online PR

Make Exquisite Landing Page to Boost Conversion Rate

Landing Page of the website is responsible for determining whether a customer is going to engage with your products and services or not. The ultimate motto of any business is to increase their number of customers. This can only be achieved if the brand is able to grasp the attention of users. In order to do that it is essential that the companies are able to design products and services according to market demand and their customers’ preferences. E-commerce especially needs to target on their CRO else they won’t be making any sales.

What is CRO?

CRO aka Conversion Rate Optimization is the strategy of converting the ratio of visitors coming to your website into customers. The main motto of CRO is to increase the number of customers in proportion to the visitors on the website. Conversion rate optimization is a customer-focused tool that generates more customers by directing more traffic on the website.  

Tips to boost CRO

∙         Start Using Efficient Tools

The Internet has blessed with so many inventions and tools which can literally simplify our lives. So, use these tools, to help boost your traffic conversion and engagement rate. First, in order work on your marketing and CRO, it is important that you analyze your current standing. According to this data, users can strategize a plan which can determine the areas where they need to put a little extra effort.

∙         Offer Unique yet Engaging Proposition

You might have seen your favorite brands organizing several forms of competitions and challenges during festivals or their new product launch to spread more awareness regarding their products and services. Even Bollywood’s PR marketing teams use these challenges for the promotion of their films. There are several E-Commerce websites like Amazon, Flipkart, and Jabong who use advertising campaigns and hashtags to promote their events.   

∙         Keep it Precise & Simple

Most websites today work way too much on their design protocol and interface that the infrastructural navigation on their website becomes extremely complex and difficult to understand. For example, if you have 10 fields in your registration form when you only require two then get rid of the extras field.    

∙         Flaunt Social Proofs

Positive Reviews and validations work as a powerful weapon to engage more audience who actually turn into customers. Promote your satisfied customers to share their experience on your site. Celebrate these customers to turn more viewers into customers.

∙         Create Visual Content

Visual Content likes images and videos have a higher engagement ratio, then just text content. Users are more likely to invest their time in graphic content more frequently. If you have the time and the resources to create videos, it can really help in boosting your content viewership.

∙         Influencer Marketing

If you are aiming to gain instant success on the internet then this is definitely the best option for you. Social Media is flooding with local celebrities and bloggers whom you can pay to promote your brand. Their experience and expertise in marketing come in handy as they advertise your product in the best possible light. They already have a well-built fan base that will automatically locate and attack your sales, giving your brand a significant exposure.

Digital Marketing via Snapchat

Once there was a time when social media marketing was used by corporate or professionally commercialized brands. But now those days have passed. Today you can find anything from a law firm to a clothing line. When it comes to using digital marketing, you can’t really put your finger on a single strategy that might work for everyone. Today Snapchat is considered one of the most popular apps used by customers. A brand can reach out to millennial instantly by strategically collaborating with Snapchat.   

Steps to use Snapchat for business promotion

Spread the Word

In order to promote your products and services on Snapchat first, you need to build an audience.  Share your snap code or ID across all your connectivity channels to direct your potential buyers to your account. Once you have gained a decent amount of following you can start posting your content. There are several brands like Gucci who initially uploaded there snap code image as their profile picture to ensure that everyone knows that they are on Snapchat.

Create your own Snapchat Filters

Snapchat allows businesses to purchase and create their own filters, which automatically increase their visibility on the app. This paid promotion is especially used by singers, who pay Snapchat to feature their song in the background of the filter.

Shoot Behind the Scenes

One of the best ways to get your fans or followed talking about and get excited about your products and services is by giving them a glimpse of what’s coming. Share highlights of important events in your stories. Business can even add their client or customers to their stories expressing their satisfaction and love for the goods.

Q&A Session

Allowing your fans or customers to ask questions from you and getting first-hand answers from is a great way of engaging with the customers. This builds a solid connection between the customers and the brand which also helps in making them loyal.

 Become a Viral Sensation

Snapchat has the potential of turning anyone into the next viral. It has become a hotspot for youngsters, where they can interact and stay updated about the life of their favorite celebrities.

Influencer Marketing

Brands can also use Snapchat celebrities to push their visibility as well as for a promotion of a particular brand. Freelancers can also build a stable career on Snapchat by selling their products on the app. There are several pages like Buzzfeed, Cosmopolitan etc who use Snapchat to promote their daily uploads and content.

Conclusion

Digital Marketing is nothing but the art of overselling yourself. The idea is to become relevant and constantly increase your visibility on the internet. Snapchat is a great tool to reach out to the youth whether you want to discuss an important subject or a new song.

Digital Marketing Secret Hacks

Digital Marketing has revolutionized the way business advertised. It has introduced a highly cost-efficient and effective way that generates sales instantly. Not only does it induce more traffic but its report induced system makes it easier for the businesses to analyze results of different strategies.  Today we are going to talk about some of these simple hacks that will help you make more sales.

1. Generate More Ever-Green

Focusing and creating only trending content has one big drawback that it goes out of relevancy in a heartbeat. If you miss out on any news or article, you will directly lose your flow of traffic. So, instead of just writing about the on-going subject try creating evergreen content that can drag organic traffic to your website on a regular basis.

2. Regular Audits

All websites spend thousands on different digital marketing strategies. However, most of them fail to analyze the results of each strategy to understand what’s working best for them. Don’t shy away from using new strategies. Also, keep a record of what suits your business and implement those strategies regularly.

3. Optimize Pricing Regularly   

The pricing of your products should be done in a way which can be afforded by your targeting audience.  Your pricing page plays a significant role in determining your sales. So, make sure to keep it simple and crisp in the form of the small table divided in appropriate numbers. While setting up the prices you should quantify it with your buyers’ persona, and then review the sales based on the changes in the prize.

4. Social Media handles

Most online business either joins every social media platform or under-do it by joining platform that doesn’t go with their brand. Example if you are IT firm you necessarily don’t have to build your presence on Facebook or Instagram. A LinkedIn account is the best option for them.

5. Revisit and Revise

There are also several options where users can analyze and determine the cost and effectiveness of their strategies. You can also take external help from a digital agency. The sole purpose of any business is to make sales. So in case, a strategy was working for you 10 months back but not today. Then you should definitely consider changing it.

Conclusion

These are some of the most basic tricks that people completely forget to implement in their digital marketing strategies. There is no magic trick or secret to gain traffic, followers or likes online. It is simple math, which helps you analyze the strategies that are working for you.

What do most us do today when we feel like buying something be it food, clothes, furniture, mobile etc? We search for that product or service on Google. And based on its Google reviews we make our final choice. This sums down the importance of search advertisement for any business.

So, here are a few basic digital search-advertising tips that will help you pop up in your potential customers’ search.

1. Do Your Research

Every online platform has its own set of rules so it’s always better if you get on them with a prior knowledge. Select a search engine and based on it advertise your content.

2. Use Geo-Location

If you are a restaurant in Delhi, then targeting New York City users is not going help you make any sales. Users can use Geo-location integrated keywords to attract local customers who are more likely to visit them.

3. Avoid Using Unknown Abbreviations

Steer clear of using unknown abbreviations. Understand that you are writing for an audience and if they are unable to understand you then there is no point creating it at all.

4. Call-to-Action

Make sure to write strong and direct call to actions for your customers to allow them to understand how they can order your products or services. The main objective of call-to-action is to create immediate sales, and any technique that you can use that can prompt it is good for your business.

5. Highlight Important Things

Most people ignore this advice. It is always better to highlight call-to-actions, hyperlinked texts and your product names including other services. You can highlight this content by simply changing its color or using some typographical emphasis. This helps in catching the attention of your users increasing your chances of making the sale.

6. Keyword Integration

Keywords are a crucial part of SEO and search advertisement which affects the Google visibility of your content and your website. Keywords are basically words that are being used by Google users in the search engine to obtain specific results. These keywords are further differentiated based on their popularity which is determined by their search ratio. It is a form of organic digital marketing technique which is free of cost.

Conclusion

These are some of the basic tips that can help you boost your conversion rate while engaging new viewers on your website. Try these tricks and share your success stories with us.

Digital Marketing via Instagram

Social Media has become a crucial part of digital marketing, which currently consists of thousands of influencers’ bloggers and social media celebrities. We are sure you might have seen several pages on Instagram selling clothes, jewelry, or any other form of a lifestyle product. So, today we are here to help your business make some extra sales. If you are one of these social media brands then this article is definitely for you.

7 Tips to Use while doing digital Marketing for Instagram

Regular Posting

It is necessary for the users to get regular with their posting on Instagram. There are several applications online that help users in tracking their followers, likes and engagement response. There are even applications that help users into track the time when their followers are most active which helps them in getting more visibility and likes.

Influencer Marketing

Celebrities and Influencers have been used by brands to promoting brands since the beginning of time. By using a celebrity on social media, you instantly boost your traffic as the influence already holds an active and a good image and fan base in the market.

Appealing Content

Instagram is an image-oriented platform, so it is natural that in order to gain the attention of users here, brands have to put a little extra effort in the whole composition of their images. This includes the product itself, the background, camera quality and lightening etc. A few surveys have also reported that videos had a higher engagement ratio then images, so use this information for more views and likes.

Use Hashtags

In order to reach out to a bigger audience that relates to your content then just use hashtags. Instagram provides a better Hashtag system in its interface, in which it reflects its popularity showing the numbers by listing it next to the hashtag. 

Use Tagging

There is always a good chance that you might get noticed by a celebrity who might fall in love with the products that you are selling. So, use tags to reach out to your favorite celebrity or at least their fans.

Stay Relevant

One of the key elements of promoting and staying content relevant online is by talking about trending topics. If you are selling ethnic clothes, then you might want to promote your clothes which are currently popular amongst celebrities as it is likely that several people out there might be looking for the same fashion attire.

Call-to-Action

Now that you have learned about how you can effectively promote your content, it’s time for you to direct your audience to your website. On Instagram users can only provide their website link in the Account bio, so make sure to make it catchy, intriguing and precise.  

Conclusion

Social Media marketing is simply based on strategy and planning. Instagram is solely based on image sharing, so ensure to put a lot of effort and thought in the way you promote your content in your account.