Are you looking for Top Social Media Tools to Track your Brand? In this article, you can get the six important tools of social media by which you can track your brand or business. In recent years, Social Media Learning has been a major marketing strategy, but primarily for larger brands. Today, it is no secret that Social Media is very powerful tools that can you help to expand your brands or products. So, whether you like or not social media platforms like Facebook, LinkedIn, Tumblr, Pinterest, Twitter, Reddit, Stumbleupon, etc. but those are very helpful for promoting your business.

Today, things have been changed. Tools have not only become more affordable, but the number of active social media users has grown tremendously, almost a faster rate than user getting the new mobile phone. According to the new statics, almost 74% of internet users can be reached by blogs and social media. This is an incredible number of people and numbers of them are providing information with insights and promotions how they can win over more customers. So, understanding and monitoring of social media are one of the best methods by which brands can build their reputation online and achieve real success within the social media marketplace.

When looking for a Social Media Monitoring Tool, it’s always better to try a couple of them and choose the right tools for promoting the brand through Social Media Platforms. Here we are listed below important tools for Social Media Monitoring.

HootSuite:

Hootsuite is one of the most important tools for Social Media Monitoring which covers various social media networking sites like Facebook, Twitter, LinkedIn, WordPress and others. The weekly analytics report and well-integrated team management facility allows users to delegate tasks and send private messages which are highly useful for social media branding.

Google Analytics:

Google Analytics is another social media monitoring tool that will help you find out which social networks are referring traffic to your site. This social media monitoring tool will also help you find out the conversion rate for your website as well. Aside from finding out general traffic and social activity, this tool can also help you find out specific data through Google’s URL builder and create goal tracking to see the conversion rate of each page in your website. This will enable you to see which traffic source converts best.

Cyfe;

Cyfe is ideal tool that allows brands to create their own customized dashboard. It has a number of pre-built widgets for social media platforms like Google+, Facebook and Twitter. Further, Cyfe allows customers to track their emails and marketing campaigns as well. This tool is however not completely free and unlimited usage requires a fee of USD19/month.

Social Mention:

Social Mention is a very popular tool among social media enthusiasts; which monitors more than 100 social media sites. This Social Monitoring Tool is one of the best free listening tools in the market, it analyses data under four categories namely strength, sentiment, passion and reaches. As a result, the data collected is comprehensive and detailed.

Oktopost:

Oktopost makes it easier for brands to track the progress of each campaign, rather than relying on metrics or statistics of individual social messages. There are numerous other features in the tool but the biggest advantage of Oktopost is that it allows brands to see how well their campaigns are performing at a glance and which networks are driving results.

Keyhole:

Keyhole does all the basic reporting and monitoring of social media activity which allows you to not only search for influencers but pull reports on their activity. Today, you can’t really get much insight from another person or competitors’ social media data. But, Keyhole Social Media Monitoring toll will allow you to attach certain accounts that you want to gain data access to, so you can see how influential these influencers and their campaigns are.

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