Google confirmed a broad core algorithm change, named the May 2022 core update, which finally rolled out on June 9, 2022. The purpose of basic updates is to make search results more relevant to users. A fully deployed version of this update takes between 1-2 weeks.

It’s one of the largest Google algorithm updates we’ve seen in a long time, at least in terms of SEO impact.

According to Danny Sullivan, Google’s public liaison,

“Core updates are changes we make to improve search overall and keep pace with the changing nature of the web. While nothing is a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform.”

As a result of these core modifications, our search results will be more helpful and valuable to all users.

This upgrade targets all types of web content. There is a notion that it will penalize the website, although this upgrade is intended to promote or reward excellent web pages.

It is a global update that will affect all regions and languages. The core updates affect Google Discover, snippets, and other services. The most significant impact of this upgrade is that it does not inform you what proportion of queries or searches were affected by this update.

What to Do if the May Core Update Affected You

As you are all aware, the core update has now been released. But, this does not indicate that all is well. We recommend keeping a close eye on the developments.

If your website has been impacted by the current algorithm update, we recommend reviewing Google’s 2019 document “What site owners should know about Google’s core updates.” 

Here are some recommendations:

• Create unique, valuable content that includes insights and analyses.
• Write a complete and detailed description of the topic.
• Do not plagiarise from other sites. Use additional sources if they add new insight and value to the topic.
• Write descriptive, informative headlines.
• Content should be written by someone who is well-versed in the subject matter.
• Address the subject to match user expectations.
• Always use proper spelling and grammar.

In summary, individuals who have been working hard on their site over that time may begin to witness some substantial gains in search rankings.

Those who have abandoned their site may find themselves outranked by sites with more relevant information.

It is advisable not to make any major changes until the core cause has been identified. If you’ve noticed a drop in the last two weeks, try to understand the content modifications or off-site gaps that may have happened. When traffic and rankings increase, try to figure out what is working and incorporate it into your SEO strategy.

You may need to consult an SEO professional to help you understand what this implies and how you can establish a long-term SEO strategy if you are still unsure where to begin.

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