In the current digital age, a plethora of devices with screens of different sizes is available. Most people use multiple devices during their normal routines.  In this scenario, website designing companies need to build websites that perform equally well on all kinds of screens, irrespective of the device. The images should not become bigger than the width of the screen and the mobile phone users should not have to do excessive scrolling and zooming to read your content on their screens. This is what we mean by responsive web design (RWD, for short). The same website content flows into different devices seamlessly. You don’t need to spend extra time modifying content to make it work on the different devices

RWD has huge importance now because of the following reasons.
1. It saves costs: 

Technology keeps advancing. Old versions keep getting outdated and building different versions of your website to keep up with the latest technology available is an endless process, costly, and time-consuming. So it is best to make your websites future-proof by making them adaptable to all devices. 

2. It helps in maximizing engagement: 

As per a recent survey, over 50% of website traffic comes from mobile phones.  This is the reason why website designers these days ensure that their websites work well on mobile phones too with the help of RWD. It brings in more views and visitors to the website. 

3. It helps in SEO (search engine optimization): 

In 2018, Google announced that they were now doing mobile-first indexing; that is, giving greater preference to mobile-friendly websites; crawling, indexing, and ranking mostly mobile versions of websites. The need for RWD now cannot, therefore, be overemphasized. RWD is, in fact, an industry-wide standard now. 

4. It ensures flexibility: 

With RWD, you need to manage only one website. So whenever you need to make any modifications, you can make it easily and fast. No need to modify multiple websites. 

5. It helps in providing a superb user experience: 

Buyers always prefer to visit those websites that load their content fast and don’t compel them to work harder to understand the content, especially when they are using mobile phones. This is where RWD helps by ensuring that the content flows smoothly, irrespective of the device in use. 

If you are planning to get a website designed for your business, contact Milkyway Multidimensional Services, a reputed Website Designing Company based in Noida. 

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