Category: SEO

Higher rankings are the pinnacle of any online business’s success. But this rank can only be achieved with a strategized SEO integration plan. It is common knowledge that the first page of Google search results garners 95% of the readers, which makes it very important for the bloggers and businesses to get as close to the top ranking as possible.

We all wish that this ranking system came with a magic button that could determine our Google search ranking but unfortunately, it doesn’t and can’t work that way. As Google algorithm is a dynamic field which is changing constantly. In order to attain the goal of ranking on top searches, users need a lot of resources, persistence, dedication, and creativity. However, there are a few common factors that can definitely help you in getting a little closer to your goal at a faster pace.

Factors Determining Google Ranking

Understanding Google Ranking Algorithm

It is important to understand Google’s SEO system in the long run, if you don’t want to get penalized. Google likes to work with a fixed set of rules and policies when it comes to its search engine optimization. Websites need to understand that Google is a provider who ensures to deliver its readers with the best results possible. So, you can’t expect Google to rank your content, if your blog is about clothes in a food search just because you have a perfect placement of keywords in your content.

Analyze Your Current Ranking

In order to improve, you first need to know exactly where you stand, and how you got there. Users can continue with their current successful plans while implementing new innovative strategies to gain more traffic as well as climb the ladder of visibility.

Implement Knowledge to Amplify Growth

Digital marketing is the hot topic in the market today, which makes it easier for the users access any information regarding the subject. Businesses can use successful strategies of established companies for inspiration. Milkyway services also actively work with ideology, tracking down market trends and strategies of different companies to generate a plan that guarantees instant growth of our clients.

Regular Posting

It is one of the most important aspects of blogging that keeps your website alive. Most people ignore the importance of regular posting. And even when they post they post only a limited content. If you are planning to rank on Google, then we would suggest you to not post anything less than a 300 words article with a decent keyword placement. Long articles are definitely better when you are trying to reach the audience through keyword optimization, as they consist of more information. However, short articles have better readability, so users need to find a balance in their posting style.

Conclusion

Users can only achieve top ranking by good search engine optimization of their content. They just need to reach and gain knowledge of the system and implement the strategies based on the products and services they are trying to sell. We would definitely suggest the users to post-mix content, some with long articles and some with short. There should be at least five long articles on a website describing the motto, products, services and other factors determining the brand. This will help the user in understanding the brand, making them more likely to turn into a customer, making Google see a customer satisfied with your services.

Are you confused that despite posting trending content why you are unable to rank on SERP? Are you amazed that you are making a decent amount of sales but are unable to reach out to new audiences because your content is ranking anywhere? This could be because of high bounce rate of your website. It is completely normal for a popular website with loyal customers and a decent goodwill.

1. Readability
One of the most common reasons for bounce rate on your website is usually induced because of the readability of your content. Unless, you are targeting a highly educated audience with advanced English, preparing content with difficult vocabulary. Most people today use search engines like Google today mostly to ask a question and solve their queries. They obviously expect a simple solution to do that. By using advanced level language you scare your viewers into thinking that the answer they are looking is very complex that demotivates them to look for it at all.

2. Presentation
Remember when you were a kid and how you were only drawn to books with images, well this preference doesn’t change. Visual content tends to attract more viewers online. It also helps in giving users a hint about the essence of the content.

3. Avoid Pop-ups
No users like to get redirected to another website or see pop-ups while surfing the internet. In a survey, it was discovered 70% people instantly close the websites that generated pop-ups despite being interested in the content present on that website.

4. Make compelling Call-to-action
The main aim of content creation is to boost the conversion rate. After all, the main goal of any business is to create more sales, right? So, it’s important that you add clear and compelling call-to-action everywhere in your content.

5. Use Keywords Smartly
A keyword is an amazing SEO trick which if used efficiently lands you straight on the first few pages of SERP. You can increase the online visibility of your website by using high volume inducing keywords which will automatically boost towards pushing you at a higher Google ranking.

6. Increase the Quality of your content
Try to make your content ask informational as possible. Not only does knowledge based content attract more readers, it also gets a good ranking on the Google search engine. Content is a long-term investment which can turn your brand into a reliable source of information for your audience.

Conclusion
High Bounce Rate is a bigger issue that most people realize which should be sorted before it can do any damage to your website. The good thing about online marketing is that it allows users to track down these issues and loopholes.

To learn more about digital marketing and its hacks go to our official blog.

Choose Delhi’s Leading SEO Service Provider

Are you a Start-up trying to build an online presence? 

Or have you tried everything but still haven’t manage to attain your desired traffic number?

Then its time you change your marketing strategies and get professional SEO services that can help you achieve all your pending goals. Milkyway services offer affordable SEO services for small business as well as extended strategy plans for big businesses. We are here to solve all your digital marketing and development problems.

What is SEO?

SEO (Search Engine Optimization) is the technique to increase your content’s visibility on Google’s search engine using unpaid results. Most users are known to engage with only the content that gets displayed on the first page. All the search results on the other pages remain untouched failing their marketing strategy and SEO integration.

Google works based on trends and users search. Its main motto is to deliver appropriate results to its readers. And in order to that, it manages these rankings. SEO integration is a technical procedure which demands the companies to invest in professional SEO services.

Google runs on its terms and conditions when it comes to SEO and you definitely don’t want your website to get in its bad book, and it will instantly take down your search ranking dramatically.     

Why is SEO so important?

SEO is the main organic advertising tool to gain regular traffic on your website. It can be described as the soul of a business, which is responsible for keeping a business alive. The visibility of your website can determine your online sales, and engagement with the audience.

Google uses programmed algorithm to communicate with the search engine behavior, which people search for, this process of tracking words is called keywords. These keywords are inserted by the user in the Google search bar to search for any their desired topics. Companies’ use these keywords in their website content, for increasing its visibility by helping it rank on the Google server.

Why Choose Us?

Milkyway Services is amongst the best digital marketing solutions companies in India that provide international as well as local SEO service. We offer extensive web development and digital marketing services like app development, website designs & development, SEO, SMO, CRO, graphic designing etc that will help you stand out in the online realm. We welcome you to experience growth with our data-driven web development and professional SEO services.

5 Tips & Tricks for Graphic Designing to making engaging and corporate brochure design

The graphic designing team of a company is responsible for adding a perfect stunning visual appeal on the user’s website. Visual content interacts and resonates with the users and readers without any effort. It gives away a good amount of information without forcing the users to read dozens of paragraphs.

Like the popular saying goes pictures have the power of depicting a thousand words. No matter how many words you use to describe your company motto or products, there is no guarantee that each user is going to read it. But when we talk about pictures and videos, the audiences have a tendency of going through it naturally without any extra thought. So, come invest in the best Graphic Designing Company in Delhi to turn your creative vision into a reality.

Importance of Poster designing

It is no mystery that people have a higher tendency of engaging with visually appealing content than any other, especially if we are talking about social media platforms. Today, social media plays an important role in digital marketing. And in order for it to work in your favor it is important that the posters and banners attached to your shared posts are able to grasp the attention of your viewers.  

Business logo maker

Business logo is much more significant than most people give it credit. It is literally embedded on your every piece of product, page and image. You can’t aspect users to engage with your brand if you don’t even have a logo. Today people don’t even accept friend request without any display picture, how will they ever feel confident enough to invest in your product without a logo.

Things to consider while designing Business logo

Logo Should Reflect your Product

Your logo design should be designed in a way that it reflects the products and services you will be offering. For Example, if you own a food business, you can add a spoon and fork, or your specialty food into the picture.  

Simple and Sweet

Don’t go overboard with your design and the colors in it. Remember to design logo based on your corporate status and organizational type. Example, finance corporate shouldn’t have a colorful logo.

Milkyway Services

Our team of creative, dynamic and experienced graphic designers will help you create images based on your vision and brand motto while ensuring to grab the attention of your targeted audience. Enjoy Professional logo designing or create Tri fold brochure design with us, as we shower you with innovative design options.