Category: Milkyway Blog

7 Social Media Marketing Tricks Bloggers Swear By

Social Media was initially developed with a vision of connecting people through virtual means. But today it has transformed into a marketing platform, which is flooding with brands, advertisements, and influencers. You will find everything from food joints to fashion brands or cooperate housing advertising their content on these platforms. Social Media marketing has become so popular in the past year, that it has turned common people with a decent following into celebrities.

Here we have listed a few tips for you that help you utilize digital marketing to its full potential to advertise your content.

1. Regular Posting

This is one of the basic and most important rules to follow while maintaining any social media account. In order to sustain a regular following and stay relevant on the internet, it is important that you post something every day. This post can be a picture or a blog. You can also re-share your old content.

2. Think Twice before you Comment

The last thing you need while interacting with your customers online is to create drama. Always ensure to revisit and revise before making a comment. Social Media gives people the freedom and power to speak out their minds. A customer can comment negative things about your brand. Instead of fighting with them, you can use this opportunity to satisfy them by solving their issues.

3. Create Social Media Agreements for Employees

Since your employees will be responsible for managing your social media accounts, you should make agreements to keep your private information secure. You can also use your employers by turning them into followers and promoters. They can share your brand’s content on their social media to spread awareness.

4. Use Influencers

Using social media influencers for product promotion is the new trend going on in the market currently. You can use these influencers and pay them with either your products or a set amount of fees which they charge to promote a product or a service.

5. Hashtags

One of the best advice that we can give you about hashtags is to use them according to relevancy and in a limit. Overusing hashtags will only make you look like a wannabe, which is not good for you or your brand. Use hashtags based on their popularity and engagement rate. You can also create a new hashtag for your own brand, which can later be used by your happy customers.

6. Visual

Social Media is all about image sharing so make sure to add as many as high-quality images in your content. Try to set a standard for the quality of images that you post here.

To get more tips on advertising your content on different social media platforms go to our official blog.

Email Marketing

Email marketing can be defined as a default or broadcast mail send to a current or a potential customer. These potential customers are tracked based on their interest shown in our brand.

Here are a few Email Marketing tricks that will help you generate more sales.

Email Receipts

Add email receipt template in your marketing strategy for making additional sales. It also boosts engagement allowing you to stay actively connected with your friends.

Auto Responders

This can be an amazing business strategy for your business where you just need to send a series of auto emails that can be customized to deliver at said intervals or a scheduled time. These auto responsive emails can be sent based on subscription system. This also generates more sales as the customers get used to your brand and logo building a certain amount of trust.

Email Newsletters

By sending constant newsletters to your loyal customers you can keep them updated about your product launches. It will automatically generate publicity and advertise your products, generating curiosity and buzz amongst your potential buyers.

Newsletters also come in handy to promote offers, special deals that can help the customers in feeling a sense of belongingness with the brand.

Follow-Ups

This is potentially the most significant tip on our list which can leave a solid impression on your customers. A customer appreciates when their voice is heard. Asking your customers about their experience with the product makes them feel important and well taken care of. It also allows your business to collect feedback and make improvements.

Email Cards or Email Greetings

Making your email completely about work and product promotion can irritate your customers. So try making it a bit personal by sending them festive wishes and greeting on their birthdays and anniversaries. Some brands also add in a little discount coupon or offer as a gift for their loyal customers.

Reminders and Invoices

Brands don’t want their customers to miss out on their festive and biggest sales offer. So, they use emails to send invoices and reminders to them for alerting them regarding the sale, new collection or regular blogs.

Email Campaigns

Email Campaigns allow users to re-engage with their old clients via an informational and friendly email. Drive your lost clients to your website by providing them with latest updates and benefits of your products.

Conclusion

There are dozens of different ways that can allow you to market yourself via email. It is a free tool which has the potential of making millions worth sales; all you have to do is strategize them smartly.

Digital Marketing Secret Hacks

Digital Marketing has revolutionized the way business advertised. It has introduced a highly cost-efficient and effective way that generates sales instantly. Not only does it induce more traffic but its report induced system makes it easier for the businesses to analyze results of different strategies.  Today we are going to talk about some of these simple hacks that will help you make more sales.

1. Generate More Ever-Green

Focusing and creating only trending content has one big drawback that it goes out of relevancy in a heartbeat. If you miss out on any news or article, you will directly lose your flow of traffic. So, instead of just writing about the on-going subject try creating evergreen content that can drag organic traffic to your website on a regular basis.

2. Regular Audits

All websites spend thousands on different digital marketing strategies. However, most of them fail to analyze the results of each strategy to understand what’s working best for them. Don’t shy away from using new strategies. Also, keep a record of what suits your business and implement those strategies regularly.

3. Optimize Pricing Regularly   

The pricing of your products should be done in a way which can be afforded by your targeting audience.  Your pricing page plays a significant role in determining your sales. So, make sure to keep it simple and crisp in the form of the small table divided in appropriate numbers. While setting up the prices you should quantify it with your buyers’ persona, and then review the sales based on the changes in the prize.

4. Social Media handles

Most online business either joins every social media platform or under-do it by joining platform that doesn’t go with their brand. Example if you are IT firm you necessarily don’t have to build your presence on Facebook or Instagram. A LinkedIn account is the best option for them.

5. Revisit and Revise

There are also several options where users can analyze and determine the cost and effectiveness of their strategies. You can also take external help from a digital agency. The sole purpose of any business is to make sales. So in case, a strategy was working for you 10 months back but not today. Then you should definitely consider changing it.

Conclusion

These are some of the most basic tricks that people completely forget to implement in their digital marketing strategies. There is no magic trick or secret to gain traffic, followers or likes online. It is simple math, which helps you analyze the strategies that are working for you.

The booming popularity and increase in the number of E-commerce websites, competition has increased in the market making SEO a major issue for these shopping websites. Shoppers usually ignore to notice the SEO content posting done by e-commerce websites to integrate SEO for boosting their visibility on the internet. Usually, they post this content at the bottom of their product category.  

SEO consulting service

E-commerce SEO Tricks

1. Extensive Research

You can’t expect SEO to work for you if you step into it without any planning or knowledge. It is also necessary that you focus on the right keywords instead of just making guesses. Google Adwords is an amazing tool that helps the users in identifying popular keywords related to their interested products.

2. Optimize Product Pages

We already know that in order to increase your chances of ranking on the Google searches results, users need to optimize there every single page. Now, most e-commerce follows this technique, they fail to apply it with the same amount of efficiency.  

One of the best ways for e-commerce websites to do this is by optimizing each of their products. These websites are also rich in images, so it is also necessary for the website to optimizing its products images as well.  

3. Use Back-links

Google pays a lot of attention to quality back-linking so, we suggest users to start creating quality content that people want to content and engage with. No matter what you are selling on your website you can always add a blog on your website, and use it to share informative content related to your products and services. Not only will this blog help you in generating a regular followership but it will also help in sending out a message that you actually have knowledge about the products that you are selling.

4. Work on your Website Structure

Most SEO service provider put a lot of attention in adding a proper structure on the users’ website to ensure that their audiences are able to easily engage or connect with the content and banners listed on the website. An ideal website design is crafted with a point of view of its readers, and how they are going to relate or connect with it.   

5. Concentrate on User Experience

Usually, any digital marketing agency starts working on website SEO by focusing on the user experience. Google uses a mixture of components to determine the standing of a website, which includes web content, information accuracy, user reviews, navigation, etc with the main motto of finding the best possible results for its users. So, any website that focuses on user experience is already on the right track towards ranking on top of the Google search engine.

Conclusion

All of the point’s mentions are easy to execute and implement, so we are sure, you will be boosting your CRO soon. Increase your Sales & Visibility using these tips and share with us your success stories.

Web design & development services

A website is a stepping stone, towards creating an online presence. Any business striving to join the digital world, start offs by setting up a website. They are the body and soul of any brand that is customer’s window of the company. A good impression of a website design can turn a viewer into a potential customer. So it is very important for business in investing their time, energy and resources in Web designing services.

Custom Website Development

People don’t realize that just like any other software and application, the website also requires regular updates and maintenance for running smoothly. It is important that company try to make their websites as light as possible. This is only possible if they put a little time and energy into it. Sometimes the designs or coding of the website can also get outdated which might demand some extra attention. So, just customize your website within 2 years just for the sake of giving it a makeover.

Custom website designing

People preferences and market trends are constantly changing, and in order to keep up with the dynamic world, people need to focus on regularly customizing their website designs to keep it relevant and appealing in the eyes of its potential customers. A company should also work on their website theme regular based on festivals, offers or a launch of the new product to put more emphasis on the concerned information.  

Psychology based Custom website designing Tricks

• Use Color & Font for evoking emotions

Use radiant bright colors to engage more customers. There are been several surveys in which it was revealed that most people purchase a product based on its color. Font definitely plays an important role in engaging customers. Content should always have a simple readable font with the proper size.

• Use Asymmetry to Attract Users

In a recent study, it was revealed that humans are by default more attracted to asymmetrical content. Users can your creative GOs and banners on their website design to use this theory.

• Try Evoking a Visceral Reaction

We all react to certain things; study your loyal customers and why they love you to generate visceral reaction amongst them to buy more of your products.

• Engagement

People feel more comfortable purchasing services from brands that reply to their customers. It gives customers a sense of belongingness and also helps in building their trust.

Milkyway Website development services

We craft website for you that resonates with your company motto. Use our services to Custom website designing or Custom website Development for smooth navigation and appealing visual effects on your website.