Category: E-commerce

The eCommerce market has grown dramatically in recent years, with COVID-19 lockdowns being one of the most powerful boosters. When people were forced to stay at home in 2020, one of the options was to go online and shop. That’s when the industry got a new lease on life, though we should note that it was expanding even before the pandemic. In such a situation, it was not surprising to see an increase in demand for advanced eCommerce development solutions. 

Forecast and Statistics for eCommerce 

eCommerce sales worldwide increased in 2020, accounting for 19% of total retail sales. This figure was 16% in 2019. According to experts, this increase should be attributed to the shift to online shopping as a result of coronavirus restrictions. Furthermore, it is supported by statistics..  

What are The Latest eCommerce Trends? 

Online shopping is becoming increasingly common and convenient as a result of the advancement of current technology and the rise in computer knowledge among the people. However, there are other forms of eCommerce solutions available today, and the market for these solutions is seeing an increase in competition. Let’s look at some technical advancements in eCommerce that we can see today. In one of our earlier posts, we offered some general advice on how to start your own online shopping business. 

• Voice search 

Though some people still find voice assistants “weird,” the number of people who use them is steadily increasing. Even if we exclude smartphones with such capabilities, the smart speaker market is expected to reach $30 billion by 2024, a rather impressive figure.  

• Chatbots 

Chatbots can greatly assist you in streamlining various internal business procedures as well as improving the client experience. Organizing a round-the-clock customer support service can be difficult, especially if your workforce is small and you are just starting out in the company. Customers nowadays expect to be able to get the help they need at any time and on any day of the week. 

• AI 

AI-powered features now handle 80% of customer interactions in eCommerce. This type’s features are fairly diverse, ranging from personalized product recommendations and preferences to innovative predictive pricing powered by ML algorithms. These tools can analyse a variety of factors, including general market trends, demand, and user behavior, to change prices in real time. 

• Augmented and Virtual Reality 

Consider this: over 70% of consumers say they are willing to place more orders on websites with AR/VR features. Isn’t it therefore an argument to consider such features for your platform? These tools assist in avoiding one of the drawbacks of online shopping, which is the inability to view products in their natural environment. It is now possible thanks to AR/VR. 

• Quick Payment Modes 

Have you ever been ready to place an order online, tried to pay for it, but something went wrong, and you ended up leaving the website without purchasing anything? Have you ever left a website without purchasing because you needed to create an account or couldn’t find any payment methods that worked for you? To avoid such situations on your eCommerce platform, we recommend seriously considering the payment methods that will be available to your customers. You should offer a diverse range of secure and dependable payment options that enable users to pay quickly and easily. 

• Visual Marketing 

This concept is based on the need to increase customer satisfaction by providing high-quality visual content. However, it is now essential not only to provide beautiful large images with the fastest loading speed, but also to diversify the content formats you use. Interactive designs, user-generated content, videos, 360-degree images, and AR-powered features can all help to increase sales significantly. 

• Social Media Shopping 

Companies can use social media platforms to raise social awareness about their activities and brands and reach a large audience. Furthermore, these platforms offer a variety of marketing tools and facilitate informal interaction with your customers. 

Wrapping up 

As you can see, all current eCommerce trends are primarily aimed at making the purchasing process easier for consumers by streamlining all processes and making them more convenient and engaging. That is entirely natural. Technology should make our lives easier, and this is a key principle to remember when launching a software product. Users should enjoy interacting with your app or website and understand why they should choose your platform over those of your competitors. 

At Milkyway Infotech, we strive to assist you in developing software products that capture the attention of users at first glance. We can develop products that meet all of the requirements because we have extensive experience building eCommerce websites and a robust tech stack. To learn more, simply contact us. 

Nowadays, the internet is flooded with startups businesses. Each day many new online businesses pop without any guarantee of sustainability. Online businesses are equally challenging as businesses are in the real world. At each phase, you have to face tough competition, which leads you to choose the right marketing strategy to build a good business reputation in the market. Customers acquisition is one of the toughest and time-consuming processes. To get success, you should have an integrated approach with the right business model that will hit the jackpot.

The best way to get great success is to outsource your eCommerce startup business. Just have a look at major reasons.

• Financial Constraints

It is the major reason behind the failures of eCommerce startups is the lack of having good web development services. It is not about spending a vast sum of money on designing, developing, and purchasing. It should have advancements made within the technology field, which helps to decrease the cost of infrastructures such as cloud storage, SAAS, and PAAS. 

• Technical Constraints

Even you may not sure that the eCommerce services you are providing are up-to-date and use the latest eCommerce platform. Outsourcing eCommerce services guarantee an advanced, updated, and latest eCommerce platform equipped with 100% customer service and excellent features. There are various kinds of models available such as eCommerce b2c and b2b. You can pick that suits your business or consult your eCommerce service better.

• Focus on Marketing, not Development

Outsourcing eCommerce services not only bells your eCommerce business website but also get the time to plan promotional strategies and effective marketing. Perfect eCommerce websites without proper digital marketing are declared immature and ultimately turned to failure.

• Expanding Mode

If your startup business has begun well, they now have to plan to scale. But these things can not materialize as lacking the infrastructure. Simply, the perfect answer lies in business outsourcing. Rather than hiring a staff of developers, you should outsource the service. It reduces the cost and takes care of everything.

• Time & Money is Precious

In today’s fast world, time and money are precious. Thus, everyone wants to save money, time, and extra botheration with outsourcing the eCommerce services to professionals. It will help to increase customer conversions, ROI, and visitor count as well.

Final Words

The biggest eCommerce giants prefer outsourcing startup businesses. Technology has made the process much easier. It is the right time to take the right decision, do it before that your competitor will.

Foremost E-commerce Trends and Their Impact on Design

As we all know, people are so busy in their professional lives that they don’t even have time to visit the shop and do shopping for themselves. It has been observed that now people use to avoid the window shopping at the market and they prefer to shop from the online stores. Hence, E-commerce is the result of this preference. There is a demand for many best products to sell online to make money.

How to Start an eCommerce Business?

You should go step by step to launch your platform and here is complete steps:

• Products You want to sell: This is the foremost step that you have to decide that what products do you want to sell. Your product should have a strong base and people should be in need of it. As all are dependent on the products and find the Trending products to sell 2019.
• Research About Products: Research about the products deeply, you have to research deeply by researching, planning, and the price.
• Make it the Online Brand: Now it’s time, to make the online brand as you have to make it brand, then only it will sell, it’s time to decide the key elements like logo, Domain name, brand guidelines to gain the trust of the people. Always keep the popular products to sell online

Important trend and design to influence

• Augmented Reality: It works best for the shopping experience and it has opened its ways to all the sectors. 70% of buyers have trust and be loyal to the platform. Augmented Reality introduces the experience of the real world and it only ‘augmented’ in the size and shape.
• Shipping speed: Shipping speed is the crucial part as the viewer will depend on the platform, and it tells the time consumption between the click and delivery.
• Shop the look: Enhance the look, add charm to the shop as well as add pictures and videos which can be worn in a different style to attract the audience.
• Customization: Make a unique product and sell it at the right price.
• Mobile presence: It is important that you should have mobile support as most people prefer mobile to order.

To design people have lots of confusion regarding the meaning and context of layout in design. This is simple terms, where all the different components meet up to frame a complete visual effect.  At the point when you write up, you’re pictures, your illustrations, and hues meet up to shape one firm plan that point can be the perfect instance of a perfect layout. A good page layout implies that you have accumulated, orchestrated, dispersed, and adjusted your outline in a way that looks great as well as profoundly useful and powerful. For that, we provide the following tips, traps, and procedures that will make them in a visually appealing layout in a matter of moment.

Visual Structure:

Visual structure is the crucial element for proper layout and visual aligning, so it’s important to have a decent hang on them to keep up a balanced mix. In a simple way, the visual structure is the plan and outline of components with a specific end goal to achieve the outcome seamlessly. For that, you may make a more useful component greater and bolder than a less critical component which may be littler and fainter. It is especially vital with regards to composition. To considerably more extensive and point by point dialog of a typographical chain of command, then need far-reaching information about progression.

Composition:

This element is extremely crucial for creating a visually appealing layout. For successful composition means that you have compiled arranged, distributed, and aligned your design in a way that not only looks good but is also highly functional and effective. You are imparting a thought, some data, or essentially an inclination or feeling, your outline is recounting a particular story, you make sure to pick a point of convergence that enables this story to get told in the most designing way.

Alignment:

It is another more straightaway element to connect things with each other. For example, on the off chance that you have two Alignments of catches far from each other on an exchange box, however, they do to some degree comparative things; for good layout design, you can arrange one gathering under the other and make them a similar width to underscore the closeness. On the other hand, you have two structures on a page, isolated by squares of content; at that point line up the structures’ left edges against one imperceptible line and the writings’ left edges against another.

Typography:

It is the visual component of the written word in the layout design. In this element of good layout, you can use a textual style from your logo, yet you unquestionably don’t need to. It’s important to just utilize textual styles that supplement your image, are outwardly satisfying and meaningful — a large portion of all. For a purpose of web safe, you can even utilize 1 or 2 textual styles only for computerized. In that case, you are worried about the possibility that the principal textual style decisions that you use for print stages won’t decipher well electronically.

Choose Delhi’s Leading SEO Service Provider

Are you a Start-up trying to build an online presence? 

Or have you tried everything but still haven’t manage to attain your desired traffic number?

Then its time you change your marketing strategies and get professional SEO services that can help you achieve all your pending goals. Milkyway services offer affordable SEO services for small business as well as extended strategy plans for big businesses. We are here to solve all your digital marketing and development problems.

What is SEO?

SEO (Search Engine Optimization) is the technique to increase your content’s visibility on Google’s search engine using unpaid results. Most users are known to engage with only the content that gets displayed on the first page. All the search results on the other pages remain untouched failing their marketing strategy and SEO integration.

Google works based on trends and users search. Its main motto is to deliver appropriate results to its readers. And in order to that, it manages these rankings. SEO integration is a technical procedure which demands the companies to invest in professional SEO services.

Google runs on its terms and conditions when it comes to SEO and you definitely don’t want your website to get in its bad book, and it will instantly take down your search ranking dramatically.     

Why is SEO so important?

SEO is the main organic advertising tool to gain regular traffic on your website. It can be described as the soul of a business, which is responsible for keeping a business alive. The visibility of your website can determine your online sales, and engagement with the audience.

Google uses programmed algorithm to communicate with the search engine behavior, which people search for, this process of tracking words is called keywords. These keywords are inserted by the user in the Google search bar to search for any their desired topics. Companies’ use these keywords in their website content, for increasing its visibility by helping it rank on the Google server.

Why Choose Us?

Milkyway Services is amongst the best digital marketing solutions companies in India that provide international as well as local SEO service. We offer extensive web development and digital marketing services like app development, website designs & development, SEO, SMO, CRO, graphic designing etc that will help you stand out in the online realm. We welcome you to experience growth with our data-driven web development and professional SEO services.

10 Tips for E-Commerce to double their Conversion Rate

There is no point of starting a business if you can’t generate revenue out of it. Every business wants to push its customer base and increase its sales. Here are a few basic tips that will help you boost your sales without investing a lot of capital.  

Tips to double your Conversion Rate

1. Speed

Your online website depends on the structure and design of your website. If you are able to lure your user onto your website and make him/her there to surf through your products, you are likely to make a sale. In order to do this, it is important that the interface of your website is smooth and light. If you are using a hosting website then ensure to use its high performing version plans.

2. SEO and CRO

In order to increase the number of your customers, you first need to ensure that they are able to see. And in order to do that, you have to work on your Google search visibility. Study and understand Google algorithm to boost your SEO which will automatically boost your customer conversion rate.

3. Switch to responsive Websites

Getting responsive design simply refers that site designs that automatically switch fir into the device which is being used by the visitor. This will help in enhancing your user experience, eliminating the need for them to pan, resize or scroll.

4. Smooth Navigation

Nobody wants to be on a website that takes centuries to load and delivers poor navigation system. Your motto should be to give your users a seamless experience while switching one page to another if you want to make any sales.

5. Improve Your Copy

The Internet is a visual playground, where only the things that show get sold. Here, it is your responsibility to craft a stellar copy for your content. Another way to work on your website is to create the content and insert SEO keywords in it based on your targeted audience.

6. Go Visual

Visual Graphics are always a better way to depict content then text-based content. Use your creativity and start creating images, videos, and banners to promote and share your content online.   

7. Offer Social Prove

Use the feedback and reviews of your happy satisfied customers on social media channels to gain more customers. Google algorithm also analyzes negative and positive ranking of a brand while giving it ranking, so ensure to create a balance of these reviews.

8. Simplify Checkout Process

Turn buying stuff from your website into a child play that user’s fall in love with ordering stuff from your website.

9. Take up Abandon Carts Follow Up

Analyze your abandon carts to determine why your customers didn’t complete their purchase. Abandoned carts enormous opportunity for the users to increase their conversion.

10. Free Shipping

People are more likely to purchase from brands who offer free shipping then the ones who charge it, because of the simple logic that they have to pay less.