In today marketing, business website is like having an extra employee- one who works for a full days and can be the face of your company, provide information, answer queries even makes sales. There are 1.24 billion websites in the world. That’s a lot of competition, but keeps in mind that you’re not trying to attract all internet users. Your goal is to get more people in your target audience to visit your site.  If you are not getting perfect traffic on your website then you can check the below simple easy to drive traffic to your website.

Perform On-Page SEO

There are number of SEO tactics available in digital marketing platform, you can perform on each of your website pages to increase their rank in search engines and get more visitors. This is also includes producing high-quality content that your audience is searching for, and writing traffic based Meta descriptions for your pages. The Meta description appears below your URL in search results. By this way, you can get more click and makes users much more likely to do so.

Get Listed

This is another way to increase traffic to your website is to get listed in online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic.

Post to Social Media with Hashtags

Social media tactic is very useful for promoting any business or services. By the of Use social media, you can promote blog posts and other useful content on your website. Through Social Media, you can get your social media followers to your site, as well as users in your followers’ networks who share your content.  You need also add hash tags to posts that promote your website pages;  by which you can extend your reach beyond your network and get discovered by users searching for your products and services.

By the Use of Landing Pages

Landing pages are another source of traffic to your website. Plus, they contain the details users need in order to move forward and convert. For better traffic to you website, you can create landing pages specific to your offers such as for redeeming discount codes, downloading a free guide, or starting a free trial.

Use Long-Tail Keywords

While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online.

Start Email Marketing

Email marketing is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and offer landing pages. Yon make sure that you don`t continually bombard your readers with emails or your customers will disengage with, delete, or unsubscribe from your emails.

Also, put careful thought into your email subject lines. These heavily influences whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!

Guest Blog

Having a micro-influencer publish a blog post on your site can help to increase your web traffic, as they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post, or you could turn an interview with the influencer into a blog post that is likely to get traffic.

You can also be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience, so that it’s more of an even exchange.

These are number of strategies by which you can drive traffic to your website. Getting more website visitors does not happen overnight. It Implement a mix of these strategies and you’ll start seeing improvements in your website traffic.

Milkyway Services