Digital Marketing is getting quicker and more competitive as marketers look at ways to appeal to ever more fickle customers. As 2019 trends, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time that could have dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many digital marketing strategies that are evolving in the current high-tech, inter-connected era ad business now need to use them to succeed in their efforts because that worked for you last year but may not work this year. Here we are providing the top digital marketing Trends that will Own 2019.

Artificial Intelligence;

Artificial Intelligence can analyze consumer behavior and search patterns, utilizing data from Social Media Platforms and blog posts to help businesses understand how users and customer find their product or services.  Let’s take an example- Facebook Messenger bots- can help you automate and optimize your customer service. AI also offers information and tips to users by getting into conversations.

Programmatic Advertising:

In this advertising, we use Artificial Intelligence to automate Ad buying so you can target more specific audiences.  This type of advertising is much more efficient and fast, which means higher conversions and lower customer acquisitions costs.

Chat bots :                         

It is an important part of digital marketing in 2019.

This Artificial Intelligence-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.  There are various customers prefer interacting with Chat bots as responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating a repetitive task – which means you can focus on more important work.

Personalization

To be stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. This trend have the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, Ninety Sex percentage of digital marketers believes that personalization advances customer relationships.

Video Marketing

Below we are provided the numbers which show the importance of incorporating video into your digital marketing strategy in 2019:

• 70% of consumers say that they have shared a brand’s video.
• 72% of businesses say video has improved their conversion rate.
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
• 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

And don’t just think only YouTube. To get the higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.

Milkyway Services