Are you confused that despite posting trending content why you are unable to rank on SERP? Are you amazed that you are making a decent amount of sales but are unable to reach out to new audiences because your content is ranking anywhere? This could be because of high bounce rate of your website. It is completely normal for a popular website with loyal customers and a decent goodwill.

1. Readability
One of the most common reasons for bounce rate on your website is usually induced because of the readability of your content. Unless, you are targeting a highly educated audience with advanced English, preparing content with difficult vocabulary. Most people today use search engines like Google today mostly to ask a question and solve their queries. They obviously expect a simple solution to do that. By using advanced level language you scare your viewers into thinking that the answer they are looking is very complex that demotivates them to look for it at all.

2. Presentation
Remember when you were a kid and how you were only drawn to books with images, well this preference doesn’t change. Visual content tends to attract more viewers online. It also helps in giving users a hint about the essence of the content.

3. Avoid Pop-ups
No users like to get redirected to another website or see pop-ups while surfing the internet. In a survey, it was discovered 70% people instantly close the websites that generated pop-ups despite being interested in the content present on that website.

4. Make compelling Call-to-action
The main aim of content creation is to boost the conversion rate. After all, the main goal of any business is to create more sales, right? So, it’s important that you add clear and compelling call-to-action everywhere in your content.

5. Use Keywords Smartly
A keyword is an amazing SEO trick which if used efficiently lands you straight on the first few pages of SERP. You can increase the online visibility of your website by using high volume inducing keywords which will automatically boost towards pushing you at a higher Google ranking.

6. Increase the Quality of your content
Try to make your content ask informational as possible. Not only does knowledge based content attract more readers, it also gets a good ranking on the Google search engine. Content is a long-term investment which can turn your brand into a reliable source of information for your audience.

Conclusion
High Bounce Rate is a bigger issue that most people realize which should be sorted before it can do any damage to your website. The good thing about online marketing is that it allows users to track down these issues and loopholes.

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