The topmost priority of every business now is to appear on the first page of search engine result pages. If this isn’t happening for your business, it’s high time you did something about it. The solution lies in SEO (search engine optimization). 

By following a few tips, you can easily improve your website’s visibility for searches that matter to your business. 

Here are ten SEO tips to make your task easier.

1. Voice search optimization:

Voice search is gaining popularity by leaps and bounds. Google gives greater preference to voice-optimized websites as voice searches enhance user experience. So SEO strategies need to keep this in mind and take the following steps.

• Choose the right keywords
• Create content that’s relevant for your users (persona-based approach)
• Your search pages should be able to answer questions because voice searches often begin their queries with ‘what,’ ‘how,’ ‘why,’ ‘when.’
• Your website must load fast for top rankings in Google.

2. Mobile optimization:

Mobile-friendly websites rank better in Google than those that are not. It is expected that by 2025, around 80% of the users would access the internet on their smartphones. For high rankings, therefore, you need to ensure that your site is mobile-friendly.    

3. Google’s EAT Principle:

Content quality is now an essential ranking factor in Google’s search engine result pages (SERPs). Google judges content quality as per their EAT (expertise, authoritativeness, and trustworthiness) principle. The content that fulfills these criteria better will rank higher. It uses various algorithms, such as Google Panda, RankBrain, to deliver the best results to its users. So you need to ensure that your content fulfills Google’s EAT principle.

4. Featured snippet:

Featured snippets are those pages that appear on the top portion of Google’s SERPs. They help Google in providing quick answers to its users. For SEO experts, this is a great opportunity worth capitalizing on, as it enables low-ranking search pages to jump to the top without much effort. Here are a few ways to optimize featured snippets.

• Organize your content in a structured manner.
• One article should be able to answer several similar questions.
• Create answers with tables.
• Insert dedicated headings to answer featured snippets like, “Is white butter healthy?

5. Image optimization:

Image optimization now plays a vital role in search engine rankings. Having optimized images in your content improves your rankings and enhances engagement and helps your page appear in search engines’ image carousels. So you must take the following steps.

• Use high-quality, relevant images with a suitable label for the image file. 
• Add images to your site map, as it helps the crawlers to crawl easily.
• Add alt tags to enable the crawlers to classify the images easily.

6. Semantically related keywords:

Semantically related keywords have a stronger impact on search engine rankings. They help your search page show up more often. For example, for the keyword ‘monument,’ semantically related keywords could be historical places and antiquities. To select the most appropriate keywords, see below.  

• Optimize content with a topic cluster instead of targeting keywords alone.
• Go for structured data and choose your semantic keywords. 
• You can use the comprehensive keyword tool also.

7. Building quality links:

Building quality links helps in boosting your rankings. For a successful long-term SEO strategy, you must focus on them. Here are some ways.

• Get back links from relevant and authoritative web pages. 
• Regular promotion of your content on social media. 
• Influencer marketing and guest blogging.
• Use online forums to reach your target audience.
• Offer your content to the target audience.

8.  Local search listings:

To market your products to specific location-based customers, you must focus on optimizing local SEO. It will boost engagement and conversions, as it is more meaningful for local audiences. Google bases its local results on relevance, distance, and prominence. So you need to ensure that your NAP (name, address, phone number) details are correct and consistent.

9. Improved user experience (UX):

UX is now an important ranking factor for Google and your SEO strategies must keep this in mind. Here are some methods.

• Simplify your site’s navigation.
• Improve UX design for SEO-friendly layouts [e.g., easy-to-understand content; images and videos wherever possible, the wise use of CTAs (call to actions)].
• Optimize for site load speed and mobile-responsive design.

10. Schema markup:

Schema markups are micro data inserted into the website to help Google return relevant results to searchers. They play a significant role in helping sites achieve higher rankings in SERPs. A few examples of schema markup are:

• Ratings and reviews.
• Image thumbnails.
• Product availability.
• Site links.

We hope you find the above information useful. In case you need any help in SEO, do let us know. We would love to assist you. 

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